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Enhancing the Brand Experience Through Online Magazines
Many brands understand the importance of digital presence and invest much effort in their online magazines. However, such efforts do not yield any perceptible results to either the bottom line or the...
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Replicating the Actual Experience on Screen Through Digital Catalogs
The success of many enterprises depends on their ability to sell an experience rather than the actual product. This can be done through digital catalogs. In many cases, the actual product would be...
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Why Marketers are Scurrying to Provide Video Based Content
Comscore reports that as of April 2012, almost 85 percent of US audience viewed online video. An adult viewer watches 21.8 hours a month on an average and this is double the corresponding figure in...
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How Online Catalogs Support Personalized Sales
Today’s customers are highly informed and access information about products through various digital touch points (like online catalogs!) by themselves. The role of the marketer is now to guide the...
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Ensuring a Truly Integrated Experience Across Multiple Devices
Consumers now access content through multiple devices. The diversity of touch points is not just limited to devices such as desktops, tablets or smart phones, but also to mediums such as web browsers,...
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How the User Interface Drives Sales
One of the crucial game changers in online commerce is the user interface. The merit of the product, the innovation of the marketing campaign or the size of the deal offered may all lure customers to...
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ShopBAZAAR Provides a Contextual Shopping Experience
In 1867, Harper’s BAZAAR became America’s first fashion magazine. The magazine has now achieved another first with the launch of ShopBAZAAR, a breakthrough online store that allows the viewer to...
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Digital Catalog/Magazine Benchmark Webinar Recap
Yesterday I led a webinar highlighting key findings from our first Zmags Quarterly Digital Catalog/Magazine Benchmark Report. (That is a mouthful. ZQDCMBR? Not much better!) For anyone interested...
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Merchandising via Digital Catalogs: Your Online Storefront
Online merchandising is a less-talked about part of ecommerce that, in theory, should achieve a similar goal as its in-store conterpart: to “display products in such a way that stimulates interest and...
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Digital Retailers Already Prepping for Peak Season
I am based in London in the UK, and for the first time in a long while, we have been able to enjoy a great sun-filled summer. The retail press has been full of good news stories for a change,...
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